What Is The Difference Between Connected Tv And Ott. Whats the Difference Between Connected TV and OTT Advertising. OTT subscriptions and CTV ownership are both growing exponentially a huge area of opportunity for savvy marketers.
Connected TV is the conduit for delivering Over-The-Top OTT video content. Over-The-Top is TV content delivered across the internet that CTV devices SmartTVs smartphones tablets etc can access. This definition or group of devices can also in some spectrums include TVs that are used as displays connected to other devices that have internet access.
It doesnt include desktops laptops smartphones or tablets.
This means no additional equipment is needed to stream videos on the TV. OTT subscriptions and CTV ownership are both growing exponentially a huge area of opportunity for savvy marketers. Over-The-Top is TV content delivered across the internet that CTV devices SmartTVs smartphones tablets etc can access. CTV refers to internet-connected TVs while OTT refers to video content streamed via the internet instead of accessed with traditional cable or satellite TV.
